Send SMS, WhatsApp and email messages
Reach everyone — or just one group — with personalised messages, and understand how SMS units are counted.
Choose who receives it
Send to individuals, everyone with a status (for example all first-timers), a tag, a group or a branch. ChurchBright removes duplicates and skips people who have opted out of that channel.
Personalise
Use merge tags such as {first_name} so each person sees their own name.
SMS units
- One SMS unit is one standard text message page: up to 160 characters, or 70 characters if the message contains emoji or special characters.
- Longer messages use more units per person. The counter under the message box shows the characters and units before you send.
- Every plan includes a monthly SMS allowance, and you can buy more units from Billing.
- Your sender name (sender ID) may need approval in some countries.
WhatsApp and email
WhatsApp and email do not use SMS units. Emails use your church name and can include a button linking to a page, event or giving link.
Voice
For members who prefer calls — or who cannot read text messages easily — you can send a recorded voice message where voice calling is available in your country.
Respect opt-outs
Every person's profile has switches for SMS, WhatsApp and email. When someone asks you to stop, switch the channel off and they will not receive messages on it again.
Last updated September 29, 2026